Google comparison ads

Google drops ads, Scoble to speak at SAScon, Yahoo starts sale process, AMP arrives and Foursquare gets smart – AWD

Ok, so Google hasn’t dropped all its ads but it is dropping text ads from the right-handed side of the SERPs and they are killing off comparison ads. The company is clearly making too much money and need to slow down the revenues ūüėČ In all serious this appears to be a fairly dramatic move, […]

new twitter homepage

Earnings round-up, twitter homepage, a looming bubble and prolific north live – AWD

In the last week (and a bit) we’ve had quarterly earnings calls from Facebook, Yahoo, and Google. The results were a mixed bag. Facebook beat market expectations with a hefty 51% rise in revenue YoY,¬†with continued, albeit it slowing, user growth. Mina drivers of this growth appeared to be an 25% increases in average revenue […]

Real time ads from Google

Real time ads from Google, ASA hits out at native ads, love for Twitter, and SAScon 2016 – AWD

Yet another busy week in digital and here are the articles that caught my attention. As the battle for “moments” and “micro-moments” continues, Google unveiled its latest ad product innovation in the form of Real Time Ads. Designed to tie ad messages with, events, such as the lucrative Superbowl, the platform will let advertisers push […]

Digital Manchester

Influencing the UK digital strategy, northern fashion e-commerce soars, Google algo update, and more awards – AWD

Time to round up some of the articles from the digital world this week. As the UK continues to be a digital powerhouse, Minister Ed Vaizey is looking for your input (yes you, at the back, picking your nose) on how we supercharge the UK economy with the magic that is “digital!” You can submit […]

Easyjet Wearables, 1TB for Google Reviewers, VR in your pocket, App streaming and Google+ reborn – Another Week in Digital

It’s Friday again, so what’s new in digital marketing this week? In a surprising piece of innovation, Easyjet unveiled Wearable tech uniforms developed in conjunction with Cute Circuit. While still a concept, the digital uniforms sit somewhere between a health and safety aid and a walking billboard. It’s been a big week for Google, again, […]

Tag Heuer smartwatch, notifications, text message re marketing, and the Northern Digital Awards – AWD

This week in digital saw¬†the launch of the first smartwatch from a luxury swiss watchmaker -Tag Heuer. IMO, it’s certainly the most attractive of all the smartwatches to date, and at $1,500 (just over ¬£1,000) it certainly needs to be. This price also includes some exclusive apps and watch faces, plus some kind of complicated […]

Earnings calls, search agreements, polls and an ad-free YouTube – AWD

As we head¬†into the¬†Q3 period for earnings calls, it’s time to see how each of the key digital players is delivering financially. This week saw results from Yahoo and Google (more on those in a moment) while next week we’ll hear from Twitter, and¬†Facebook follows on the 4th November. The Yahoo earnings call was a […]

US Search Awards, Moments, AMP and Google Shopping – another week in digital (AWD)

Time for another round-up of key happenings in digital marketing this week. Let’s start with the ¬†follow-up to last week’s launch of Customer Match from Google. Larry Kim over at Google has been playing round with the tool and has found match rates to be pretty impressive versus Facebook and Twitter HOLY MOLY! Uploaded 357K […]

Data-driven digital, Google Manchester, some new toys – another week in digital

Well it’s certainly been a bit of a Google-fest this week. Let’s have a little reminder of some of the key happenings in digital marketing over the past few days.. Search + Data – A double whammy at the start of the week, saw Google roll-out Customer Match, a more advertiser friendly versions of Remarketing […]

Well that was a busy week in digital

Catching up on the key digital events from the week? Take a look at these: It can’t have escaped your attention that Apple Pay launched in the UK on Tuesday to multiple nerdgasms, especially given it allows you to pay for you tube journey. However, the platform hasn’t been without its challenges; What if your […]