Is the Kinect a serious platform for online marketers?

Following a hugely successful launch (defined as the fastest selling consumer device) last November, The Kinect is already starting to be considered as a new marketing channel, before it’s even a year old. I’ve mentioned before about advertisers such as Samsung and Flora experimenting with sponsorship on Kinect games, but Microsoft have now unveiled an entirely new and interactive ad platform – NUads […]

Flora sponsoring Kinect Adventures

In January I wrote about Samsung sponsoring the Kinect Sports add-on pack. Now it seems another big UK brand is experimenting with the family gaming experience. Flora has created a competition to run in tandem with Kinect Adventures. There is no additional gaming content just a few themes and pics that you need to download to enter […]

What next for In Game Advertising?

With rumours abound that Microsoft if to  close its in-game advertising  company, Massive, you have to wonder where it all went wrong for in-game advertising. As a keen gamer, I’ve always been aware of the captive audience that exists hooked up to Xbox LIVE or the Playstation Network, yet actually disappointed by the lack of […]

Games Publishers to move to subscription model for online gaming?

The likelihood that Activision will launch a premium subscription for online multiplayer soon makes no sense to me. Given players on Xbox already commit to an online subscription through either Xbox live , surely additional charges will lose fans? Surely it would make more sense to pursue an ad-funded model? While in-game advertising would struggle find suitable […]

Does gaming affect kids? “Computer games don’t affect kids, I mean if Pac Man had affected us as kids, we’d be running around in a darkened room munching pills and listening to repetitive music…” – Kristian Wilson, CEO, Nintendo Gaming Corporation, Inc, 1989 hmmm. nike air max womens