Is the Kinect a serious platform for online marketers?

Following a hugely successful launch (defined as the fastest selling consumer device) last November, The Kinect is already starting to be considered as a new marketing channel, before it’s even a year old. I’ve mentioned before about advertisers such as Samsung and Flora experimenting with sponsorship on Kinect games, but Microsoft have now unveiled an entirely new and interactive ad platform – NUads […]

Flora sponsoring Kinect Adventures

In January I wrote about Samsung sponsoring the Kinect Sports add-on pack. Now it seems another big UK brand is experimenting with the family gaming experience. Flora has created a competition to run in tandem with Kinect Adventures. There is no additional gaming content just a few themes and pics that you need to download to enter […]