Promosing news given the looming arrival of Pay per Call on the Espotting/MIVA network. I see the channel having some interesting effects on the travel and financial services sector.
From an operational stand point it throws even greater emphasis on the role os good on and off line tracking. Furtermore, is will lead to more complex targeting and bidding. For example, how will this be combined with local and day-parting strategies? cheap nike air max 90 online