Here is a group of articels on the branding impact of search.
Kevin Lee’s article on CLickz –Brand Engagement Via Search Marketing – highlights how brilliantly complex marketing becomes once you add keywird targetted search into the mix.
Gord Hotchkiss writes more in “Search’s Multiplier Effect: The Hidden Value of SEM”
The worrying undercurrent to these articles is that as brand budgets get diverted online click inflation is innevitable. nike air max ladies