So I’m trying to get my head around Markovian Modelling in order to find better ways of analysing campaign performance, following a session I saw at SES NY. Digging around Rimm Kauffman’s page on the subject has made me realise how little I remember of the statistics A Level I did nearly 15 years ago.

So it’s time for me to go on an A Level refresher.

The first thing is to remeber is what the hell matrixes are and how you work with them. I’m shocked to realise that tis is actaully GCSE stuff not A Level…

…I’m off reading. nike air max junior