Given the title, you would expect that any clicks generated from sponsored links on these searches would be charged in the “content network”. But that is not the case. These ads are for the core Google network which feels poor quality and can therefore be gamed (if you search in the box above and click on one of the sponsored links, you will make me money!)
I’ve always been a bit worried about clicks coming from ads generated from “adsense for search” boxes like the on below:
Not good. This can go partly towards explaining why conversion rates on pure Google Sponsored links are still far lower than pure Microsoft Live Search sponsored results.
Domain parked results also reduce the quality on Google sponsored results.