Google – stop confusing your users!

It’s been an interesting day for the Google homepage after they attempted to replicate Bing’s impactful photo homepages. However, after trying to force this new style on users, they appear to have reverted by the the “classic” look. Danny’s great article highlights how users got confused about the new interface. It’s clear to see why; Google just changed one of the most popular pages on the web without any explanation to it’s users.

Image courtesy of @melcarson

Yeah I know it was mentioned on the Official Google Blog, but that isn’t read by the average user of Google. I know I asked my wife and she just stared at me!

I’ve been ranting about this very problem for a number of years. Google educates us search geeks and advertisers on changes they making to the SERPS, but they spend no time explaining things to joe public.

Just think of all the changes that Google has made over the last 2 years alone!

I truly think this is why some new products, such as pay per call,  don’t hit their full potential. Nobody explained to the typical searcher what was changing and why. In this communication void I wouldn’t be surprised if some users think that the search engine is actually broken or even been hacked!

Hopefully, today’s climbdown  this will make Google re-think their comms planning. cheap nike air max 90 online

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