It was a pleasure to speak at the inaugural Insight Eleven session in Manchester on a wet Friday afternoon.
Despite the grim weather, great speakers, such as Paul Fabretti, Nicky Unsworth and Tony Foggett managed to give us all a view of the key themes in Marketing for 2011
A look at the transcript, from the twitter conversation going on at the event, highlights that all areas of marketing are feeling the impact of local, social and mobile. Plus, as all these elements collude clients are demanding (quite rightly) more and more insight.
Paul was quicker of the mark than me with his blog post and you can find his presentation online here. And I’ve embedded mine below
Friday afternoon is actually a great slot for these kind of strategic events so hopefully we’ll see more soon!