Google to capitalise on mobile in 2011

Today’s report from my employer, Latitude, shows how Google has dominated the growth in mobile search in the UK.

Key facts:

  • The growth in paid search correlates with the surge in smartphone adoption.
  • December 26th was busiest day of the year for the Mobile Internet.
  • Mobile traffic still more affordable than desktop.
  • Google mobile PPC traffic twice as large as Bing’sentire UK PPC

2011 is looking like the year where they capitalise on this opportunity and they recently produced this showcase of their mobile ad opportunities.

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