I’m sure that QR codes can find a useful home in many marketing campaigns but I’m seeing some really pour uses of these modern barcode too.
The other day I received an email with a QR code as the call to action. How crazy is that? I have to scan the QR code with a different device when a hyperlink would have been perfectly fine!
So I’ve finally got round to reading this month’s WIRED magazine and I see the Ad above.
So what’s wrong with it?
I scan the code and my browser opens to a site declaring it is not optimised for mobile devices! What else am I going to scan the QR code with??
Seen any other crap examples of QR codes?