Why are there so many bad uses of QR codes?

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I’m sure that QR codes can find a useful home in many marketing campaigns but I’m seeing some really pour uses of these modern barcode too.

The other day I received an email with a QR code as the call to action. How crazy is that? I have to scan the QR code with a different device when a hyperlink would have been perfectly fine!

So I’ve finally got round to reading this month’s WIRED magazine and I see the Ad above.

So what’s wrong with it?

I scan the code and my browser opens to a site declaring it is not optimised for mobile devices! What else am I going to scan the QR code with??

Seen any other crap examples of QR codes?

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