Microsoft has now confirmed that Xbox live will be available on Windows 8.
While details are sparce the idea if that games can be played across multiple devices, such as Xbox, PC and eventually mobiles.
Microsoft has made advances in this area before with Games for Windows, where titles such as Bulletstorm could be played multiplayer across device, although the range of titles was limited.
The opportunity for games to launch cross-platform should surely increase the potential inventory for in game advertising and also allow better targeting. nike air max 1