Where is Amazon’s gamification strategy?

Despite the acquisition of troubled Gowalla by Facebook, gamification is alive and well. In fact, Foursquare just announced a tripling of their user base to 15m global users.

Now gamification should be much more than location-based tech, but few pioneering online brands seem to have embraced the concept.

For me, Amazon is the brand that should be adopting gamification as it strives to encourage users to read more ebook and download more music track.

Platforms such as Foursquare, SCVNGR and the Nike+ initiative have demonstrated there is an innate human desire to receive intangible rewards for relatively small achievements.

If Amazon was to acquire GetGlue it would have a great mechanic for encouraging more ebook downloads; how about badges for completing 10, 100 and 1,000 reviews?

I guess that’s going to go on my list of 2012 predictions.

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