Another great set of results were unveiled by Google last night. Here are my quick takeaways on the UK element of that:
- While this looks like the slowest QoQ growth for over a year it’s likely to have been impacted by USD/GBP exchange rates in the period.
- Overall search traffic growth is being masked by lower CPCs, dropping 8% across all territories (there isn’t any breakout for UK data). This is the second quarter in a row that CPCs have declined. There’s a great article on SearchEngineLand from Andy Atkins Kruger that looks at why this might have happened.
- The UK held it place as the second largest country for search spend at 10% of total revenues.