Google’s Q4 UK revenues stay above the $1bn dollar mark

Another great set of results were unveiled by Google last night. Here are my quick takeaways on the UK element of that:

  • While this looks like the slowest QoQ growth for over a year it’s likely to have been impacted by USD/GBP exchange rates in the period.
  • Overall search traffic growth is being masked by lower CPCs, dropping 8% across all territories (there isn’t any breakout for UK data). This is the second quarter in a row that CPCs have declined. There’s a great article on SearchEngineLand from Andy Atkins Kruger that looks at why this might have happened.
  • The UK held it place as the second largest country for search spend at 10% of total revenues.

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