Jesus, time flies in this industry.
It only seems like yesterday when I was sat in a pub with some fellow Search Marketers from Manchester, bemoaning our constant trips to digital conferences in London. It lead to the classic question:
“How hard would it be to run a large digital conference in Manchester?”
Turns out it was actually quite difficult, given that we all had day jobs and were trying to do this in our non-existent spare time – how the hell Kelvin Newman manages Brighton SEO so well continues to amaze me!.

We quickly got the team at Don’t Panic (great name) on board and the first one-day event finally kicked off in 2010 and the feedback was damn encouraging.
Now a two-day event, tomorrow’s SAScon also move to three streams to incorporate even more great speakers on a wider range of topics.
Plus, bumper ticket sales mean:
a:) There’s even more entertainment at the after-party; and
b:) We might be looking for a bigger venue next year!
We’re kicking-off the event with a “Big Brand ” panel on day one and a keynote from Bruce Daisley from Twitter on day two, while other highlights of the event include a book-signing with Kristjan Mar Hauksson, and the infamous Black Hat SEO panel at the end of day one.
Oh yeah…..and then there’s the Thursday night social: