It’s all about trust, screens, engagement and data in 2013 – thoughts on #Insight13

I had the please at presenting at the Insight13 event yesterday. It’s a great event to attend, but also to speak at since your forced to consolidate all you views on your area of expertise into 30 minutes. A difficult but rewarding process.

Jeff from Matmi waxing lyrical about apps and gamification.

You ‘ll see from the comments on twitter that the feedback was pretty positive and the breadth of speakers from PR, creative, app development, and search,  avoided any real duplication of content. Nevertheless, recurring themes through al the  presentations were:

  • Trust
  • Multi-screen
  • Engagement
  • Data

The guys from PH have written up a couple of the sessions here and here, plus you  can find my deck on slideshow or below.

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