Last week saw the 6th SAScon digital conference take place at Manchester Business School. If you want to see what you missed, there are a whole load of round-ups here.
One of the many things that piqued my interest at SAScon was the abundance of books that were referenced. As an avid reader I was pleased to see some familiar titles, but thought I’d capture them all here as a reference point.
- Influence – The psychology of persuasion
- Quiet – The power of introverts in a world that can’t stop talking
- Made to stick
- To sell is human
- Drive (also by Daniel Pink)
- The PR masterclass
- Newsjacking: The Urgent Genius of Real-Time Advertising Travels with Charley
- Predatory Thinking