Revenues of £17.7BN in the quarter equated to 11% YoY growth,mostly attributed to an impressive 18% YoY increase in paid clicks.
Allegedly mobile and YouTube are delivering good growth, despite average aggregate CPCs continuing to decline. The devil’s in the detail here:
- YouTube usage and clicks are heavily on the up with a 60% YoY increase in watch time heavily off-setting watch time.
- “Mobile CPC is up and desktop CPC is not declining,” Porat says.
Furthermore, we’re seeing the business exercise stronger costs control with a QoQ decline in expenses.
You can find the full press release here.
Unsurprisingly, the share price rose heavily in after-hours trading.