Board-level advice for agency founders
Co-founder of AgencyNXD. Specialising in Martech and Marketing agency growth, profitability, and Go-To-Market strategy.
Notes on boards, M&A, and agency strategy.
The traditional non-executive director model was never built for agency founders. Here is why we rebuilt AgencyNXD around on-demand, board-level advice.
In 2015 I left Latitude, an agency I’d been a part of for twelve and a half years. In fact, my entire career at that point was in the agency world.
I’ve judged a number of awards in the digital sector over the years and thought I’d share one of the over-arching challenges encountered in the process.
While recently discussing ideal profit margins, I was reminded of this simple doodle from Comms professional Stephen Waddington:
Over the years I’ve noticed a few agencies that created tech products and then span them out as a separate business. Last week I took to Linkedin to see how wide-scale an occurrence this actually was.
I’ve recently found myself talking about focus, again and again, like the proverbial broken record, so I thought I’d capture three ways that you can increase the focus in your business.
Two and a half years ago I signed on for my first Non Exec Director (NED, or NXD if you’re cool…I’m not) position, as Chairman of Ruler Analytics. Since then I’ve worked with a number of agencies…
Board-level input for agencies and MarTech businesses that need independent, experienced guidance.
Advising on acquisitions, exits, valuations, and the operational realities of a deal.
Improving margins, pricing models, and operational efficiency across the business.
Positioning, proposition, and commercial strategy for growth-stage MarTech firms.
Independent oversight, governance support, and strategic counsel for leadership teams.